Venice Beach, in terms of economic power, is a sleeping giant. From the outside looking in, the neighborhood is charming and quirky, and its iconic beachfront, vibrant storefronts, and charismatic locals paint an idyllic picture; its position on the precipice of the nation’s third largest tech hub, however, is undeniable. Venice is at the heart of the region now known as “Silicon Beach” acting as a city-wide incubator for aspiring entrepreneurs or cultivating a culture that aligns with some of the largest tech giants including Snapchat, Google, and YouTube, all who have offices in the neighborhood. Aside from the recent tech boom, the local economy is largely driven by retail, including the famous Abbot Kinney Boulevard shopping district. Venice itself has been part of Los Angeles County since 1926 and is bounded on the northwest by Santa Monica, Walgrove Avenue on the east, and Marina Del Rey on the south.
“Venice of America”, as it was originally known, was founded in 1905 by tobacco tycoon Abbot Kinney as a resort beach town. Venice has undergone multiple transformations over its 100-year life. It was once considered the “Coney Island of the Pacific” with the massive canals and amusement park; later it was known as “Slum by the Sea” or “Dog Beach” in the times of neglect; and now at the heart of “Silicon Beach”. With its proximity to the sea, a creative culture, and bustling economic development, Venice continues to see significant population