It was late December, 2015. I had been with Greysteel for three months at that point, and already I felt like I had a to-do list that would take me longer to read through than a Saturday visit to the DMV. I was sitting at my desk, staring at a blank Microsoft Word document, attempting to organize my thoughts on Greysteel’s 2016 marketing strategy and goals. It was late, I was tired, and that damn blinking cursor on the screen was relentlessly taunting me. My thoughts began to wander and I started to ask myself what really mattered. Sponsorships? Events? Press releases? Media coverage? Swag for conferences? Gifts for clients? Wait a second…
One of the core values we pride ourselves on at Greysteel is our dedication to innovation. Whether its improving the client experience through new technology integration, developing novel techniques to position and market a property, or simply engineering the best way to prank a co-worker who left for an extended vacation (plastic wrap, tinfoil, and an air horn, by the way), we all worship at the altar of innovation.
Put down your pitchforks. Extinguish those torches. You in the back, let’s pump the breaks on the hurtful jeering. We admit it, we made a mistake. Our original attempt at a blog was met with the same level of success as New Coke, Troy’s acceptance of the Trojan Horse, and the filling of the Hindenburg with hydrogen. Just bad stuff, all around. Mea culpa.
Haven’t tuned in to our old blog before? Here is a snapshot. Let’s call this episode Breaking (down) Bad: